We help your organization improve its strategy by clarifying what matters most
Strategic insight
High quality content and data around the top strategic issues facing healthcare
Presentations, events, and facilitated dialogue
Engaging presentations or events, grounded in insight and discussion, powered by Union and your team
Custom research and analysis
Bespoke research services for custom needs and deliverables grounded in expert perspective
Union helps health systems and their partners build better strategies through independent research, rigorous analysis, and candid dialogue. Our proprietary approach includes comprehensive analysis cross checked by real world operators through off-the-record conversations.
Union membership empowers executives and teams to:
Stay ahead of market shifts with real-time analysis and forecasting
Identify high-potential opportunities faster while mitigating risk
Align leaders quickly around critical decisions
Strengthen trust and credibility with boards, investors, customers, and employees through clear, trustworthy perspective and data
Founded and modernized by the experts
Union Healthcare Insight was started by the Advisory Board Company's Research leaders who bring decades of experience guiding healthcare executives
75+ years of collective experience
2,000+ organizations in Union's research network
500+ presentations and events delivered annually
Our model ensures every insight is objective, trustworthy, and free of bias
Insight, not just information
Corporate Interest
Content
Engagement Model
Accessibility
Mindset
Traditional Solutions
Research influenced by paid interests or vendor interests.
Surface level content and packaged news
Limited channels and passive delivery
Limited access based on seat-license usage
Outdated, static delivery model.
Independent and analyst driven insights everyone can trust
Actionable analysis grounded in executive interviews and real-world data.
Multi-modal delivery customized to audience and needs
Unlimited access for all team members.
Modern approach built for today’s fast-changing healthcare environment.
A membership designed for decision-makers
Every membership includes access to core deliverables and tailored engagement opportunities designed to move your strategy forward.
State of Healthcare
Annual must-know research series profiling every major trend shaping the market
In-Person Presentations
Onsite or virtual sessions delivered by senior Union experts
Insights Summits
Curated, off-the-record executive roundtables combining research and dialogue
Thought Leadership Events
Design and management of high-impact events for Boards or clients
Strategic Research
Deep-dive content and presentations on policy, AI, finance, workforce, and more
Custom Solutions
Surveys, stakeholder interviews, GTM or investment support, and other tailored analyses
Focus Areas
Every membership includes access to core deliverables and tailored engagement opportunities designed to move your strategy forward. Union’s research agenda evolves alongside member priorities and market realities.
Growth & Margin
Revenue, cost, and utilization trends
Care & Delivery
Clinical, pharmacy, and provider innovation
Policy & Payment
Federal and state reimbursement implications
Workforce Transformation
Evolving roles across healthcare organizations
AI & Technology
Investment, adoption, and case studies
Investment
Emerging opportunities across product and capital markets
Trusted by Leaders Across Healthcare
Thousands of executives across hospitals, providers, payers, technology, life sciences, and investors rely on Union for guidance, education, and unbiased insight.
